Despite advances in understanding what successful impact measurement could look like, the fact remains that cataloging information will always take time and expertise, even with custom-built tools. Technology can solve some of the efficiency problems—many of which we tried to tackle with NewsLynx—but Impact Editors will still be required to make sense of the information. Goal-tracking remains an organizational and cultural challenge, not a technology problem.
As one organization succinctly put it, impact reporting is "time-consuming and measurements of engagement are still elusive."