Impact measurement isn’t just for grant reports. Some organizations reported they use impact measurement as a way to improve newsroom culture and breed editorial ideas. It fuels staff morale by knowing that work, even if it’s just a small blog post, wasn’t published into the void but saw audience interaction. In short, impact is not just a job for an analyst that sits apart from reporters and editors—it requires outreach, organizational knowledge, and organizational backing. In the end, impact measurement is about engaging with the audience and understanding how work is received.