From CIR we borrowed the idea that an impactful event can happen at different scales. Its tracker uses the terms Micro, Meso, and Macro, as previously discussed. To make these more understandable to the average newsroom and to expand on the idea, we ended up with five levels:
Institutional
Community
Individual
Media
Internal
The most novel of these levels is Internal, which recognizes that projects can shift organizational priorities or become models for future work.