As the process of research is always ongoing, since NewsLynx’s launch we have had discussions about areas of impact that might be worth including as a part of the default configuration. Kramon, of The New York Times, uses a similar “Change” category as the most important measure, calling it “the gold standard for journalism.” He also stressed the importance of celebrities and humorists commenting on the Times’s work as a sign that its journalism broke out into larger popular culture:
You want everyone from Oprah to Taylor Swift to speak out on a subject and ideally praise the work of The New York Times. I remember once we did a story that Rush Limbaugh praised, and we were able to say, “everyone from Rush Limbaugh to Paul Krugman praised this work.”
Kramon added:
Humor really works, also. If people pick up on it and try and make it funny, that should be a complement to the journalistic organization—even if it’s just a local cartoonist. It doesn’t need to be somebody that’s nationally known.
You could most easily incorporate these ideas with tags in the “Citation” category at the level of “Media” or “Individual.” For example:
Tag name Category Level
Celebrity commentary Citation Individual Humorist/spoof Citation Media Pop culture appearance Citation Media