After four months of development, we launched NewsLynx in October 2014 with roughly six newsrooms. They varied in size from half a dozen people to a microsite within a large metro daily. Most, but not all, already had impact workflows that they used to generate reports for either grants or on an internal reporting schedule. The newsrooms with existing workflows also tended to be nonprofits. Just as with the newsrooms that responded to our survey, these organizations agreed to participate anonymously and only be identified by their size and general characteristics.
In this section, we detail how the participating organizations used NewsLynx and what that can teach us about impact measurement best practices and future newsroom adoption.