Instagram Live
Instagram Live (██)
Instagram Live is a new feature available on the Instagram mobile app that allows for users to live-stream to their followers. The feature was launched in December 2016 in the US and was slowly rolled out to other regions across the globe.
| Pros | Cons |
|---|---|
| Can be used with other Instagram features such as filters, commenting, liking, etc. | Cannot share live feed with others |
| Unlimited streaming | Not suitable for projects that require high production capability |
| No archival; live footage needs to saved to the device by users. |
Audience
Instagram Live users tend to be young (largest segment is 20 and under.
Privacy
Please look at the Instagram subsection under Distribution Tools > Photo.
Security
Please look at the Instagram subsection under Distribution Tools > Photo.
Metrics
Metrics are very limited as Instagram live is new. Users can see how many others are currently watching their stream.
Additional resources
Tutorial\/help: How I share a live video? and How do I view someone's live video?