MailChimp
MailChimp (██)
MailChimp is an email newsletter service. In order for people to find and sign up for your newsletter, you’d have to use at least one other distribution tool, like Facebook. MailChimp has a mobile app for sending photo emails directly from your phone. The service is free for up to 12,000 emails or 2,000 subscribers.
| Pros | Cons |
|---|---|
| Detailed analytics | Requires paid account to integrate with Facebook. |
| Integration with numerous other services, like Survey Monkey and Eventbrite | It can be difficult to grow your mailing list. |
Pro tips:
- Optimal send-time is 10 a.m. in the recipient's time-zone, though there are some differences if you break this down by subject. For more info on optimizing send-time see this post on the Mailchimp blog.
- If you're active on Twitter, try MailChimp's Twitter Lead Generation tool to grow your mailing list.
Case studies
Newsroom
Email newsletters are seeing a renaissance, and Buzzfeed, for example, now has them as a major source of traffic, offering more than a dozen themes.
The Skimm is a news service that publishes primarily via daily email newsletters, and has an audience of more than a million readers. They provide short, conversational summaries of the news, marketed to women.
Additional resources
Tutorial\/help: Mailchimp help & tutorials