To determine patterns and trends among our study participants, the research team asked for quantitative data in a standardized questionnaire. In this data form, the participants were asked for data points around traffic, funding and budget expenditures as an organization. Specifically, all participants were asked for traffic numbers in terms of hits per month on a month-to-month basis for their launch year and their current year (2013). For funding, participants were asked to identify the stream from which their current funding comes and were provided the following categories: seed funding/VC funding, individual donor contributions, grant revenue, earned revenue/external projects, self-funding, subscription revenue, and advertising revenue. This data was recorded by percentage rather than by a specific number to protect company-sensitive information. Lastly, participants were asked to provide their budget expenditures from this year in the following categories: personnel salaries, technology development, operations, marketing, content development, and external projects. This information was also recorded by percentage to protect company-sensitive information. Based on this information, the research team was able to identify trends and patterns in traffic, revenue streams, and areas of spending per each organization by identifying commonalities across data sets.