Conclusion

This chapter portrays one particular type of playful newsroom. While BuzzFeed is renowned for its technological know-how and an expertise in digital analytics, its routines are additionally shaped by the tenets of play. In an age where metrics benchmark revenue and advertising, it is imperative to rethink not just the technology but the practices and spaces of journalists and their relationships to users. The playful attitude of organizations like BuzzFeed is hardly the only perspective that can be adopted, but it does provide a powerful lens for examining the relationships between journalists, the news, and the public at large.