The Traffic Factories
Introduction
Tip Sheet
Executive Summary
Introduction
Case Studies and Methods
A Note on Access
Chartbeat and the Making of Web Analytics
Communicating Deference to Journalistic Judgment
The Candy and Vegetables of Metrics
Sheltering Clients from Bad News and Providing Opportunities to Celebrate Good News
Analytics at Gawker Media
The Experience of Working at Gawker
Changing a Metrics-driven Culture Can be as Difficult as Changing a Legacy One
Analytics at The New York Times
The Thinking Behind Restricted Access to Metrics
The Invocation and Disclosure of Selective Metrics as a Management Tool
The Black Market for Data
The Subculture of Online-only Sections
Conclusion
A Moment of Convergence on Metrics?
Key Findings
Questions for Future Research
Recommendations for Newsrooms
Glossary
Footnotes
Citations
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Conclusion
Conclusion
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