Key Players and Case Studies

For publishers acting as early adopters, 2014 and 2015 has been a period of great experimentation. In addition to learning the strengths and weaknesses of various platforms, news organizations have also explored different strategies for adapting their professional voice to an ecosystem filled with emojis, stickers, games, memes, and more.

We've taken a look at some of the main messaging platforms and how news organizations use them.