Guide to Chat Apps
Introduction
Executive Summary
Introduction: The Dawn of the Social Messaging Era
Objectives and Methods
A Brief History of Chat Apps
Facebook: A Company Reinvented for the Messaging Era
A Flow from East to West
Regional and Demographic Strongholds
Industry Challenges
Industry Opportunities
Key Players and Case Studies
LINE: Japanese Chat App Spins Fun Visuals into Big Profits
WeChat: China's Tencent Reinvents the Web Portal for Mobile
Kik: Messaging App for Teens Goes All-In on A.I. Chatbots
WhatsApp: The No-Frills Messaging App
Snapchat: The New Home of Sexting…and CNN
Viber: Free Calls Conquer the Globe
Telegram: Chat Encryption for the Masses
Conclusion
Trends Underlying the Popularity of Chat Apps
What's the Opportunity?
What's on the Horizon?
Further Reading
Glossary
Interviewees
Citations
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Conclusion
Conclusion
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